The short answer is that the logo is an old crest connected to my Mother’s family. When searching for images to represent my consulting practice, I considered options like fancy letters, various themes such as the White House, and combinations of the two. None of those actually conveyed what my services were about, or what I am about.  So, I decided to follow a different path, and use imagery that represents my connection with history, my family, and my own personal identity.

My grandfather was an amateur historian, and probably should have been a professional historian, if he had not chosen to be an architect instead. He created a massive book filled with artifacts, letters, and photos from my family’s history. Within this tome, I found Royal Navy letters following the Battle of Trafalgar, World War I correspondences, and a newspaper article from 1905 describing the family crest that I have used for my logo. In fact, the logo is literally a photo of this crest that I cleaned up in Photoshop.

The more I reflect on the logo, the more I like the idea of a 110 year old newspaper article serving as my image. I appreciate the sense of my ancestors being with me every day, even if it’s on a web-site, a business card, or a letter head.